Digital Marketing to Drive Traffic and Convert Customers

During the Using Digital Marketing to Drive Traffic and Convert Customers course, you’ll engage with knowledge, and case studies as you develop practical skills and techniques for immediate application to digital marketing projects, or within your organization. You will benefit from the unique pedagogy and multidisciplinary approach of BlackBoard Learning – an institution at the forefront of research and online learning – as you develop digital marketing skills to better understand the ever-changing digital marketing landscape, a holistic view of your digital marketing strategy, and create a website that converts and the factors that contribute to career success and failure.

Throughout this Using Digital Marketing to Drive Traffic and Convert Customers course, developed by industry experts you’ll get the opportunity to learn from experts with diverse experience. Guided by experts, Using Digital Marketing to Drive Traffic and Convert Customers prepares you to become a change-maker with the skills to drive your career or organization forward.

Using Digital Marketing to Drive Traffic and Convert Customers course will demystify digital marketing and give you the toolkit to make better contributions and become an even greater asset to your organization. It will also allow you to communicate more effectively and confidently about digital marketing issues, whether it is with the relevant in your own business or with those outside your workplace.

Impact and what you will learn:

• First, you will learn about the introduction to digital marketing.
• Details you need to know about driving free traffic to your business.
• Increase your knowledge by learning tips on the effective use of social media.
• Learning about using paid ads to drive traffic will make you more informed about digital marketing.

After completing Using Digital Marketing to Drive Traffic and Convert Customers course from Blackboard Learning, you will be more skillful with more knowledge along with practical tips and advice, which will help you to learn the essential aspects of digital marketing. Skills development in digital marketing leads you to career development in the digital marketing sector.

Program content:

• INTRODUCTION

• Introduction to Digital Marketing

• DIGITAL MARKETING TIPS AND STRATEGIES TO DRIVE TRAFFIC AND CONVERT CUSTOMERS

• The Ever Changing Digital Marketing Landscape

• A Holistic View of Your Digital Marketing Strategy

• Create a Website that Converts

• Create a Compelling Landing Page that Converts

• Driving Free Traffic to Your Business

• Tips on Effective Use of Social Media

• Using Paid Ads to Drive Traffic

• Using Email Marketing to Increase Sales

• FINAL QUIZ

• Digital Marketing Quiz

Why Blackboard Learning:

Blackboard Learning is an online learning platform by which students from any corner of the world can learn his/her desired course. Using online learning, we assist students in realizing their full potential and advancing their careers. Today, our goal is to be the world's leading provider of online learning experiences with a global impact. By leveraging online learning, we assist students in preparing for bright futures in world-changing jobs. We provide a wide range of categories including Accounting & IT, Programming, Creative, and more. Our courses are designed to stretch students intellectually through state-of-the-art online learning.

• Those who are passionate about digital marketing-related skills.
• Using Digital Marketing to Drive Traffic and Convert Customers course is ideal for people looking to develop an existing career in the digital marketing sector by being more skillful.
• For those who want to join digital marketing-related job sectors, as well as looking to further develop their skills and knowledge.
• People who want to perform better in digital marketing-related careers.

No prior knowledge or experience required

Currently there are no Q&As for this course. Be the first to ask a question.

Certificate of completion

Digital certificate - Included